ABOUT

Charles Lyle is a seasoned marketing executive with a proven track record of building brands, leading high-performing teams, and driving growth at the intersection of commerce, culture, and storytelling. With over 20 years of experience spanning entrepreneurial ventures and established global brands, Charles blends strategic acumen with creative instinct to turn consumer insights into impactful marketing platforms.

Charles began his career at the Boston Beer Company, where he quickly rose through the ranks by spearheading national campaigns that elevated beloved craft brands like Samuel Adams and Truly Hard Seltzer. Known for his ability to fuse data-driven marketing with emotional resonance, Charles played a pivotal role in reshaping the company’s approach to consumer engagement and innovation.

After years in corporate leadership, Charles shifted his focus to entrepreneurship, launching and advising multiple ventures across the beverage and lifestyle sectors. As a founder and brand builder, he developed go-to-market strategies, secured retail distribution, and built passionate communities around emerging products. His ventures have been featured in national press and earned recognition for both creativity and commercial success.

Charles’s deep expertise lies in trade marketing, brand architecture, route-to-market strategy, and experiential activations. Whether crafting a grassroots campaign for a startup or leading multimillion-dollar brand launches, he brings a relentless focus on authenticity, clarity of message, and commercial impact.

Currently, Charles is living in the Charleston area focused on helping brands grow sales sustainably through smart positioning, cross-functional collaboration, and a culture of innovation. A believer in marketing as both an art and a discipline, he continues to mentor rising talent and shape the next generation of brand leaders.

Charles is a Babson Entrepreneurial MBA with a strong creative and strategic background, passionate about building high-performing brands and teams that drive sustained business success.

Certified Cicerone • Certified Cider Professional • MBA • BFA • Boston Marathon Finisher • Husband • Father

NH>>BOS>>CHS>>ATL>>CHS